Saturday, January 19, 2019

Ruffles and lace - the 70's are back!

 Boho-chic or rustic-chic - whatever you want to call it- the romantic look from the 70's actually started in 1967 with the Gunne Sax company. The name came from dresses that were made from gunny sacks (old feed sacks) in the times of the great depression. When Jessica McClintock became the sole owner in the 70's she created a style that would define the look of the decade. Heavily influenced by the styles of the Victorian and Edwardian period as well as the western prairie, Jessica McClintock's dresses became sought after by every girl who wanted to wear ruffles and lace and run barefoot in the park with flowers in her hair. (I feel a song coming on...) It harkened back to a simpler time (or so we thought!) and that was the whole 70's vibe. Getting back to basics.  Fast forward almost 50 years (!) and here we are again.  Bohemian chic has quickly taken hold in the wedding world.  Whether it be in reaction to the big box wedding dresses, designer prices or the whole big wedding affair - many brides today are looking for a simpler look to match their personal aesthetic.
I re-designed this dress by removing the high neckline and sleeves which was a popular take on the Victorian style of dress.  Original by Scott McClintock - Jessica's son- who soon joined the company.